Lara McCulloch-Carter photo

Lara McCulloch-Carter

Chief Shift Disturber, Ready2Spark


Lara McCulloch, a marketing expert with more than 20 years’ experience as a brand consultant for multinationals such as Cadbury Adams, Unilever, and Shell, now brings big-brand thinking to small business in the event industry. Her consulting firm is focused on building growth, reputation, and evangelism for event companies around the world. McCulloch founded one of the world’s first twitter communities and recently launched the “Start Some Shift” podcast, which was featured in iTunes’ “New & Noteworthy” section within hours of its launch. McCulloch’s dedication, spirit, and leadership have been recognized with multiple awards, including the ISES Dedication Award and the designation of Event Innovator by BizBash magazine.